AMELIE COMPANY | Denver, Co
Associate Creative Director | April 2021 - Present
I develop campaigns on behalf of government and nonprofit clients with the objective of shifting attitudes and behaviors. Our creative team has produced work that’s caught the attention of our audiences and produced measurable change in attitudes and behavior. In addition to my own clients, I lead a junior team on their projects, providing guidance and feedback for their campaigns.
GREENHOUSE PARTNERS | Boulder, CO
SENIOR COPYWRITER | JULY 2020 - APRIL 2021
I focused on campaign development, creating and refining brand identities and personas, and writing copy. I worked with the strategy team on research, insights, and competitor analysis. Because I’m forever curious about what else is out there, I joined our new business team, where I pitched and identified potential clients.
BLUE BEAR CREATIVE | Denver, CO
SENIOR COPYWRITER | SEPT 2019 - JUNE 2020
As the senior copywriter, I divided my time between overarching creative thinking and daily execution. The former involved generating creative strategy, creating brand personas, developing messaging themes, studying insights, and producing big-picture concepts. On the execution side, I hashed out concepts, wrote copy, and provided direction and feedback for the junior copywriters.
VAYNERMEDIA | New YOrk, NY
COPYWRITER | JAN 2017 - MAR 2018
I was the copywriter for the agency's small business group, working with mid-market companies looking for a first-time agency. My role was to help them start from scratch in building their identity, then translate that new ethos into engaging content that speaks to fans. This included developing voice and persona, ideating brand awareness videos, writing scripts, writing copy for websites and email campaigns, developing concepts for direct response ads and evergreen content, and developing audience strategy.
Industry & Clients
Automotive: Endurance Warranty
Beauty: Lavalin, Primal Life Organics
CPG: Clorox Pool & Spa
Food & Beverage: Back to Nature, Barnana, Bud Light, Budweiser, Edible Arrangements, Green Giant, Michelob Ultra, Ortega, REBBL Drinks, Red's All Natural Burritos, Spice Islands, SunButter, Victoria Sauces
Entertainment: Country Music Awards, The18.com
Education: Colorado Department of Education, University of Colorado
Fashion & Apparel: Glyder Apparel, Terez Leggings
Financial: RMB Capital
Pet: Bentley's Pet Stuff
Real Estate: Dart Properties
Restaurant: Gordon Biersch, Momofuku, Milkbar, Noodles & Company, Old Chicago Pizza, Rock Bottom, Smashburger
Travel & Hospitality: Continuum Hotels, Silversea Cruises
EDUCATION
Fordham University | New York City
Bachelor of Science in Psychology
SKILLS
· concept creation · creative ideation · script writing · brand voice development · creative strategy · presenting work · deck development · mentorship · integrated campaign creation · proofreading · social media insights · cultural insights · brand manifestos · website copy · email marketing ·