SUNBUTTER - SUn Gods hero Video

OVERVIEW

Sunbutter was ready to tap into a new market: healthy eaters. Unlike their usual sentimental content geared toward parents, they wanted something splashy and fun to speak to this demographic.

MY ROLE

My CD and I felt that the best spokespeople for a sunflower seed spread were sun gods. When developing the concept, we used the reality TV format because we knew the tropes were instantly recognizable. On top of concept development, I helped write the script and ad copy that accompanied this video on Facebook, Instagram, and YouTube.

NEXT PROJECT