EARTH CLEAN BEAUTY BRANDING
OVERVIEW
Walmart launched a clean, eco-friendly brand at a more approachable price point. Our job was to bring that environmentally conscious, healthy brand-style to a wider audience not used to paying a premium in the category.
MY ROLE
As the freelance copywriter, I wrote copy for products, in-store placements, websites, and a social launch.
Product Copy
WEBSITE COPY
