VICTORIA - VOICE + BRAND RELAUNCH
Overview
Victoria felt their social feed didn’t demonstrate what made them different. They came to us to highlight premium, trustworthy ingredients with a homemade taste.
My Role
To make it interesting, I developed a brand voice we called “The Grandma of Grandmas.” This charming little grandmother emphasized family values, but was never above a little sass. I’ll admit, my own Nonna served as the inspo.
“What do sauces and grandmas have in common? Sometimes they can be perfectly feisty.”
Slowing things down a little bit to make sure they’re done right, that’s how we were taught.
Food can bring your family together, but our sauce keeps them hanging around for a second helping.
No need to turn the bottle around to read our ingredients, we put them right on the front for you.
Grandma hates to see you looking chilly. Some shakshuka will warm you right up.
Your grandmother’s meatball recipe plus our grandmother’s sauce recipe.
Making sauce at home isn’t always possible, but homemade taste is.