RESPECT THE WILD - WILDLIFE PRESERVATION CAMPAIGN

OVERVIEW

Wildlife populations around Vail are decreasing because of human encroachment. Giving these animals, especially nursing mothers, a little space can significantly increase the health of the herds. We aimed to give people reasons to leave wildlife alone and respect seasonal trail closures.

My Role

I acted as the strategist and writer on this project, developing a strategy illustrating what it would be like to have essential parts of human lives interrupted the same way we often disrupt crucial parts of an animal's lifecycle, including resting, migration, feeding, and calving.

PRINT ADS

OUTDOOR PLACEMENTS

TRAILHEAD SIGNAGE

WEBSITE & EMAIL

SWAG

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